Christmas Card for Kodak
The brief was to design a Christmas card for a company of my choice.
After some research into Kodak's history I found it is till quite tied to its traditional roots. Many of their old advertisements for the original cameras had illustrations and copy that that I could play with such as ‘take pictures further’.
I wanted to mix these styles of old and new: an old building, the old advertisements, and the ever progressing camera company. I chose to sketch the Kodak Retina Reflex II for its iconic camera look, before importing it into illustrator and producing a graphic. Its image is repeated into the shape of a Christmas tree, which is a technique inspired by Kodak’s advert pictured left, about ‘slotting easily’. I wanted to include Kodak’s iconic orange colour, without taking anything away from the graphic of the camera. This was best suited to the background of the card, which really made the graphic pop.