Thomas Cook's Children's Charity
I was asked to design an A4 poster and small tickets for the Thomas Cook's Charity event, the 'Human Dog Race' organised by the Contact Centre Engagement Committee. The aim was to get 100 people to buy tickets to the event.
Working to Thomas Cook branding guidelines, I chose a colour pallet based around their new logo. I designed the poster around Thomas Cook’s ‘You Want, We Do’ logo, adapting it to fit Thomas Cook’s new slogan: ‘Don’t Just Book It, Thomas Cook it.
The poster was displayed on screens around the building, as well as emailed out until we reached the target and event deadline.